As per the latest National Media Survey (NMS 2018 of Kantar MRB), 6.6 million people read the print edition of Prothom Alo every day, and it is the highest readership number among all Bangladeshi newspapers. Prothom Alo does not only have the widest reader base as a whole, but it also reaches to the most erudite readers of Bangladesh belonging to the upper SEC (Socio Economic Class). Prothom Alo is way ahead of any other newspaper in reaching key target groups of readers.
prothomalo.com is the “Number 1” Bangladeshi as well as Bengali Language website in the world based on traffic and pageviews. Around 12 million users access this portal every month from over 200 different countries and territories. They generate around 280 million pageviews per month. Through all digital platforms, Bengali and English portals and mobile apps, Prothom Alo Online reaches over 1 million people every day at home and abroad.
Beyond the border of Bangladesh Prothom Alo Weekly North America Edition is printed in New York and distributed to the expatriate Bangladeshis residing across the USA and Canada.